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Learning design is a crazy Venn diagram of so many fields. One of these areas that we do not intend to talk about much is marketing. Marketing specialists use strategies, tactics and technologies that can transform the work of L&D individuals and individuals. Marketing and L&D share objectives, such as public collection, capture and maintain attention, writing in a committing style and formatting behavior.
In this episode, Bianca Baumann and Mike Taylor discuss the strategies, tactics and technologies that you can withdraw from marketing to improve your work. As facilitators and co-authors of Think like marketing, train like a L&D PRO: Strategies to turn on learningThey have a richness of knowledge in this area.
Bianca Baumann is a vice-president of learning and innovation solutions at Ardenant Learning. It has developed innovative L&D approaches, including labor transformations, integration and reskilling programs. Bianca teaches the design of learning experience at the Ontario Institute for Education Studies.
Mike Taylor consults the design and technology of learning nationally. He has designed and offers learning experiences for more than two decades. Mike is a regular and very well rated speaker during industry events and is a member of the faculty of the educational design and technology program of Graduate Instructional at Franklin University. Mike holds an MBA and a master’s degree in educational technology.
We discuss:
- Parallels between marketing and L&D
- Inspiration for the book
- Marketing objectives
- Integration of system 1 and system 2 reflection in our work
- How to improve the usefulness of the characters
- Implementation of the segmentation of the audience in your analysis
- Current errors when creating characters
- Engage writing techniques to borrow from marketing
- Current writing errors make course designers
- How to implement learning trips and learning campaigns
- Example of a successful integrated learning campaign
- How can the & D benefit from marketing technology and tools
- Use of AI to analyze data
- Importance of education and management of stakeholders
TIME: 35 minutes
TRANSCRIPTION:
Transcription ELC 087: Marketing and L&D
RESOURCES:
Podcast: Play in a new window | Download
Subscribe: Spotify | Podchaser | E-mail | iTunes
Learning design is a crazy Venn diagram of so many fields. One of these areas that we do not intend to talk about much is marketing. Marketing specialists use strategies, tactics and technologies that can transform the work of L&D individuals and individuals. Marketing and L&D share objectives, such as public collection, capture and maintain attention, writing in a committing style and formatting behavior.
In this episode, Bianca Baumann and Mike Taylor discuss the strategies, tactics and technologies that you can withdraw from marketing to improve your work. As facilitators and co-authors of Think like marketing, train like a L&D PRO: Strategies to turn on learningThey have a richness of knowledge in this area.
Bianca Baumann is a vice-president of learning and innovation solutions at Ardenant Learning. It has developed innovative L&D approaches, including labor transformations, integration and reskilling programs. Bianca teaches the design of learning experience at the Ontario Institute for Education Studies.
Mike Taylor consults the design and technology of learning nationally. He has designed and offers learning experiences for more than two decades. Mike is a regular and very well rated speaker during industry events and is a member of the faculty of the educational design and technology program of Graduate Instructional at Franklin University. Mike holds an MBA and a master’s degree in educational technology.
We discuss:
- Parallels between marketing and L&D
- Inspiration for the book
- Marketing objectives
- Integration of system 1 and system 2 reflection in our work
- How to improve the usefulness of the characters
- Implementation of the segmentation of the audience in your analysis
- Current errors when creating characters
- Engage writing techniques to borrow from marketing
- Current writing errors make course designers
- How to implement learning trips and learning campaigns
- Example of a successful integrated learning campaign
- How can the & D benefit from marketing technology and tools
- Use of AI to analyze data
- Importance of education and management of stakeholders
TIME: 35 minutes
TRANSCRIPTION:
Transcription ELC 087: Marketing and L&D
RESOURCES:
Podcast: Play in a new window | Download
Subscribe: Spotify | Podchaser | E-mail | iTunes
Learning design is a crazy Venn diagram of so many fields. One of these areas that we do not intend to talk about much is marketing. Marketing specialists use strategies, tactics and technologies that can transform the work of L&D individuals and individuals. Marketing and L&D share objectives, such as public collection, capture and maintain attention, writing in a committing style and formatting behavior.
In this episode, Bianca Baumann and Mike Taylor discuss the strategies, tactics and technologies that you can withdraw from marketing to improve your work. As facilitators and co-authors of Think like marketing, train like a L&D PRO: Strategies to turn on learningThey have a richness of knowledge in this area.
Bianca Baumann is a vice-president of learning and innovation solutions at Ardenant Learning. It has developed innovative L&D approaches, including labor transformations, integration and reskilling programs. Bianca teaches the design of learning experience at the Ontario Institute for Education Studies.
Mike Taylor consults the design and technology of learning nationally. He has designed and offers learning experiences for more than two decades. Mike is a regular and very well rated speaker during industry events and is a member of the faculty of the educational design and technology program of Graduate Instructional at Franklin University. Mike holds an MBA and a master’s degree in educational technology.
We discuss:
- Parallels between marketing and L&D
- Inspiration for the book
- Marketing objectives
- Integration of system 1 and system 2 reflection in our work
- How to improve the usefulness of the characters
- Implementation of the segmentation of the audience in your analysis
- Current errors when creating characters
- Engage writing techniques to borrow from marketing
- Current writing errors make course designers
- How to implement learning trips and learning campaigns
- Example of a successful integrated learning campaign
- How can the & D benefit from marketing technology and tools
- Use of AI to analyze data
- Importance of education and management of stakeholders
TIME: 35 minutes
TRANSCRIPTION:
Transcription ELC 087: Marketing and L&D
RESOURCES:
Learning design is a crazy Venn diagram of so many fields. One of these areas that we do not intend to talk about much is marketing. Marketing specialists use strategies, tactics and technologies that can transform the work of L&D individuals and individuals. Marketing and L&D share objectives, such as public collection, capture and maintain attention, writing in a committing style and formatting behavior.
