6 signs that your online sales training design needs a makeover
Most of us have a favorite childhood film that arouses nostalgia. But there are certain things that date from the film and decrease the viewing experience as we age. We cannot also connect to the characters, where the plot becomes incredible. Or maybe the feathered fringes of the star and neon leggings are simply too distracting. The same can be said for your online sales training courses. Although your content is without a leg heater (hopefully), there are still elements that are disconnected. Here are 6 warning panels that your online sales training design shows its age.
When to update your online sales training design
1. Employees cannot relate to characters
Your online sales training characters are disconnected with modern employees. It is not only their appearance (although it is a major obstacle). Trainees cannot connect with their motivations, how they speak or the tasks they perform. In fact, the virtual employee in your simulation or tutorial only feels isolated from experience. There is no one they can identify on a personal level. Perform investigations on your team to identify personality traits and preferences, then use it as inspiration for the design of your character.
2. Demos lead to errors in the course
You have a lot of demos that show employees how to perform tasks and avoid current errors. However, they no longer have a deep impact on your team. Maybe the processes are obsolete, or have added steps along the way to rationalize the task. Anyway, you need to revise video clips and tutorials to reflect today’s protocols and policies. It is wise to use an easy to update model depending on procedure changes and new approaches. For example, you discover that there is a better way to treat yields according to tests and errors. You can quickly integrate new information to help service staff at work and speed up the process.
3. Low commitment of employees
Another warning sign that your sales training course is on its top floor is a low commitment to employees and participation scores. They connect to the course because it is compulsory, but they mentally check. This could take them twice as long to finish activities, or they receive low evaluation scores. The solution is to include interactive and immersive resources that draw their attention … and to maintain it. As simulations that push them in the middle of the action and build a practical experience or connection scenarios that test their ability to make decisions on site and learn errors. Let them know that online sales training is intended for them (not employees who left the organization a decade ago).
4. Low customer satisfaction scores
Customers enter your store or by phone in the call center with certain expectations. They expect your sales employees to know the products and present them without being too arrogant. Or that someone will help them solve a common problem and improve product functionality. But obsolete training does not give your employees the support they need to meet customer expectations. This leads to low satisfaction scores and a drop in repeated affairs. Customers do not return to your company because the CX and the service are lacking, and everything comes down to the neglected online training design which needs TLC.
5. Information on the obsolete product leads to a reduction in sales
Online training resources are generally the only tool available for your employees with regard to product knowledge. They are counting that the content is up to date and your organization frequently extends the sales training library. However, their sales figures will suffer if the information on the product is limited or expired. For example, the demo or the functionality control list comes from five years ago. The new version of the article has new functions and benefits, but employees still have obsolete information. Even if they get the sale, customers do not get what they paid. The new product may not meet their needs, which leads to high return rates. If they keep the article, the sales experience leaves a lasting negative impression. After all, the employee did not even know what the product was capable of, so the company must be disconnected.
6. Employees remain with the same sales techniques
Your sales team uses the same techniques repeatedly, even if they are less effective today. This is because they have no other option. Your online sales training course shows its age and does not respond to personal preferences. It also does not give your employees the support they need to improve skills and fill the gaps. You must offer your sales employees JIT tools to perfect their approach and continually develop their talents. They cannot stick to the same old sales techniques and expect different results. It is the definition of madness, according to Albert Einstein. So offer a good selection of training support tools that reflect new and improved techniques. And always looking for new processes that you can transmit to your team to increase the company’s profits.
Conclusion
It is only a few red flags that indicate that your online training design needs a refreshment. If in doubt, get the comments of your team to see if it is time for an L&D revision. Does the content always align with their training requirements and preferences? Are there examples and anecdotes from the actual world to help them apply what they learn? Obsolete training courses are not only a waste of time for employees; They are also a waste of valuable business resources.
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