Why should lesson creators use downloads?
If you are a course creator, you know how to take advantage of the online online learning market. However, relying only on price sales limits your income. The solution? Download. These are digital resources such as electronic books, workheets, models, control lists and binders that offer you additional learning equipment to your audience and additional profit. Not only that, but they can increase Student commitmentBoost your credibility and create additional sources of income.
To understand the downloads in more detail, consider them on digital resources that students can save, use and apply to improve their learning experience. They make your course more interactive and practical, helping students get better results. Some of the most popular are ebooks and guides, work sheets and binders that offer exercises for better retention, and models and control lists that save a lot of time. So, if you want to stimulate the learner’s commitment, earn more money, increase the value of your courses and develop your audience, you know what you need to do: start experimenting with prices. This article will guide you through what you need to know and offer advice to help you start. Are we going?
Types of downloads that sell well
Autonomous products
Autonomous digital products, as their name suggests, can be sold alone, whether someone follows your course or not. These include digital planners for the establishment of objectives, study or commercial organization; models for social media, emails or websites; And binders such as PDFs that guide users through a process. Standalones are popular because people want to save time. For example, a well -designed model or planner, helps them stay organized and gives them a way to achieve their objectives. In addition, autonomous products offer instant results because instead of waiting to complete an entire course, customers can start using the download immediately. Now, for better sales, bring your downloads to industries that are always looking for ways to simplify their work and their processes, such as small businesses, freelancers or teachers.
Course supplements
Unlike autonomous products, additional courses modules are created specifically to complete a course. Basically, they help students better understand and apply what they learn. Think of the work sheets, which offer questions and exercises, additional reading documents such as PDFs or articles, and project models to help learners plunge into their tasks more easily. Why would anyone buy a complementary course module? Well, many learners want to apply what they learn, and these additional modules offer a learning value by the fact. For an additional profit, know that if you include them as part of your course, you can charge more and label it as a “premium version” while offering a cheaper alternative without these additional modules.
Bundles
If you want to increase the value of your online course, plan to offer bundle packages. A bundle package is a premium version of your course, as we mentioned above, which includes exclusive downloadable materials, such as binders, calculation sheets, control lists, guides, etc. They sell well because people want to have the impression of having an additional value for money for their money. Instead of just buying a course, they get an entire resource center, so they seem to them that they have given less for more. By offering bundles, you attract students with a budget, which buy the only, but also the most determined lessons who want all the additional help. Therefore, in the end, you end up making more money per course. Also keep in mind that you can create limited duration packages with bonus equipment to attract more learners.
Printable
Printables are one of the simplest but the most sold digital products you can create. These include control lists such as task lists, planners for many purposes, such as establishing objectives, fitness, business, etc., and even trackers like Habit or Savings Trackers. Printables are easy to sell because they are visually attractive and offer a structure. Thus, they are perfect for those who are in self-improvement, business and finance, or health and physical form. Unlike filing binders, printables are fast and easy and provide instant results without requiring a lot of user efforts. If you want to get the most out of it in terms of sales, instead of selling them individually, offer a monthly subscription. In this way, subscribers receive exclusive equipment each month, guaranteeing you return income and an increase in commitment.
Where to sell your downloads
Course platform
If you host your course online on course platformsIt’s great because you already have an audience. These platforms allow you to offer additional resources and, in our case, prices. This is the perfect opportunity because your students are already engaged in your course, so they are more likely to buy additional modules. In addition, many course platforms allow you to create digital product beams so that you can offer your course with exclusive content. After all, when you promote your downloads as essential class equipment, students see them as a must, they are more likely to buy them.
Markets
If you want to reach a wider audience, online markets like Etsy are what you are looking for. People are looking for digital products there, which facilitates the discovery of your materials. And the best part is that you do not have to build an eshop, because these markets manage everything for you, payments on delivery. Without forgetting that since these platforms charge transaction costs, you do not need to invest too much compared to what you will earn.
Your own site / blog
If you already have a website or a blog, why not transform it into a sales platform? In this way, you get total control over your brand, your prices and your customer interactions. It is a good solution because, unlike the markets, you keep 100% of profit. In addition, it makes you more professional, especially if you already create content for your blog, because you can also promote it there.
Marketing email
If you have a mailing list, you can use it to sell your downloads. An effective strategy is to offer a free downloadable in exchange for an e-mail address. Once someone is on your list, you can send them precious content and present your products until you convert them to a paying customer. Remember that people are more likely to buy from someone they trust and that marketing by e-mail succeeds.
Social networks and online communities
Social networks It is not only to publish photos and communicate with friends. It is also a sales channel. Platforms like Instagram, Pinterest, LinkedIn, Facebook and even Tiktok can bring traffic to your downloads and help you reach potential buyers. Therefore, social media is perfect for displaying your digital products thanks to striking images and videos. You can also share your documents on groups and communities to promote them and take advantage of the purchase features of these platforms.
Conclusion
Do not be afraid to test different types of downloads and sell channels to see what works best for your audience. Try to offer free resources to attract new students, premium packages for additional value and sell on different platforms to please different audiences. The key is to experiment, follow what is sold and change your approach according to what you find. With the right strategy, downloads can help you develop your business and create a flourishing learning community, so do not neglect them.
